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Retrieved 7 February 2026

Japan Tobacco International (JTI) which owns Sterling, Benson & Hedges and Sovereign has been able to work around a ban imposed in 2020 that was intended to prevent young people from taking up smoking cigarettes

For instance, 51 percent of the smokers with high distress tolerance who were given the nicotine patch plus lozenge combination were able to quit smoking at the one month mark, compared to 24 percent of those with low distress tolerance in the same condition

The new findings suggest that in-app gamification can be a cost-effective, easily accessible, and convenient intervention to boost users engagement with smoking cessation support and educational tools that can aid them in their goal to quit smoking