Plum Passion® - Classic High Voltage® Valloween we recommend lightening hair to

we recommend lightening hair to a very light level 9/ 10 blonde before use

Electric Amethyst is a bright purple hair dye with violet/blue undertones

The color's namesake is the iconic actress Cleo Rose

Duration: up to 4-6 weeks with proper hair care

Plum Passion® - Classic High Voltage® Valloween we recommend lightening hair toGUILT FREE GLAMOUR! Plum Passion is a warm toned purple hair dye with red undertones that'll make hair look like its namesake. Plum Passion also gives purple hues to virgin, unbleached hair but for best results, we recommend lightening hair to a medium level 7 blonde or lighter before use. Details: Style: Classic Semi Permanent Hair Dye Color: Plum Passion Color Description Warm Toned Purple Hair Dye Volume: 4oz 118ml Ingredients: Vegan Friendly, PPD