night riders tobacco wars Riders: Defending Community in the Black Patch, 1890–1915 Black Patch Tobacco Wars (Princeton,

Advertising campaigns such as the famous "It's Toasted" campaign by the American Tobacco Company helped to popularize cigarettes by linking them to modernity, sophistication, and glamour

Such slogans coincide with the promotion of e-cigarettes (or vapes), heated tobacco, and nicotine pouches alternatives that are gaining popularity among young people

In addition to this general cautionary assessment, there is mounting evidence that exposure pathways (e.g., dust ingestion and dermal transfer) specific to THS contribute unique additional risks

thus, they could be modulated with some degree of selectivity by subtype-selective ligands