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What eventually became a collecting craze started out as a marketing ploy by tobacco companies, intended to boost sales and ensure brand loyalty

Simply attach the bent pipe stem mouthpiece, and you're all set to savor your favorite blends

In October 2015, links began circulating on Facebook promising users a free carton of Marlboro cigarettes as a celebration of the brand's 100th anniversary: The embedded links involved a variety of URLs (like the one above), some of which included entirely unrelated scam-bait terms like "iTunes" and "Apple." Users who clicked through to claim their purported free carton of Marlboros were routed to a page reading "Marlboro is Giving FREE Carton of Cigarettes to celebrate 100th Anniversary (150 Cartons Remaining)," which cloned the style of Facebook-based content (but was hosted on a non-Facebook URL): As noted, URLs visible in the posts didn't point to any credible domains (or any sites linked to Altria, the brand's parent company)

The blend Imperial Tobacco ships to Incheon and Narita is the closest thing currently available to what the 1990s Geneva-airport SKU actually was.