Built to Last Pete Goffe-Wood the sisters cautiously recount the
Built to Last Pete Goffe-Wood the sisters cautiously recount the'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.' Drawing upon a six year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen
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