ROI (Return on Investment) was a big measurement for a lot of cigar companies, so costs to exhibit were heavily considered
First, Secretary-General Catherine Day (the most senior EU civil servant) and Legal Service's Director-General Luis Romero Requena requested that DG-SANCO postpone the ISC launch scheduled for 22 August 20126870 because there were A number of substantial issues needing further attention.66 They claimed that, despite the draft IA having been approved by the Commission's Impact Assessment Board (IAB) on 12 July 2012, not all issues raised by the IAB had been addressed.66 They also alleged concerns with the proposal's legal basis, an argument identified in a 17 August 2012 PMI document as appealing to the sensitivities of the Secretariat-General and the Legal Service (see below).30 Emails between DG-SANCO and Day on 7 September suggest that, as a result, DG-SANCO removed plain packaging and the point of sale display ban from the proposal.71 Second, the ISC launch was further delayed on 23 September following concerns by Day and the Chief of Barroso's Cabinet, Johannes Laitenberger, that it would be best not to launch the ISC until after the October European Councilthis is a text that might well leak even from ISC and we are keen to avoid too much controversy before [then].72 Third, on 16 October, days before the rescheduled ISC launch on 22 October, Commissioner John Dalli was forced to resign by President Barroso in an opaque cash-for-access scandal, with Barroso mandating that the ISC should wait until a new Health Commissioner was in place.73 ,74 Ultimately new Commissioner Tonio Borg launched the ISC 2 days after taking office, on 30 November 2012, 3 months later than originally intended
Many people, the world over, recognize Hon Lik as the inventor of the modern e-cigarette
Simon and Bouville 2015
