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The number one thing I ask my patients when we are talking about smoking cessation is Are you ready to quit?, says Jennifer Aversano, an oncology nurse navigator based at Advocate Lutheran General Hospital in Park Ridge, IL

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Using pseudo-science, co-opting medical authority, denying known harms, and targeting vulnerable populations were part of a playbook the company and the wider tobacco industry would use for decades to protect their profits at the expense of public health