Torresi Ira - Translating Promotional And Advertising Texts - Paperback Pcs (Ibm-Compatible Personal Computers) Other case studies include the

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Author(s): Szymanski Jeff

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Torresi Ira - Translating Promotional And Advertising Texts - Paperback Pcs (Ibm-Compatible Personal Computers) Other case studies include theBinding: Paperback Description: The translation of promotional and advertising texts requires the application of techniques which although they vary depending on the specific text type are all aimed at preserving their persuasive purpose. This often requires in depth cultural adaptation and on occasion thorough rewriting. Translating Promotional and Advertising Texts covers the key types of promotional texts including personal business to business