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Smokers, flee New York City and head to Kentucky, where a pack of Marlboro Reds will cost you practically a third of what youre paying now

While there is some increased risk of potential downtrading, Herzog said brands, like Marlboro, with a loyal customer base and strong promotions should be able to keep those consumers within the franchise

US and Australia: Strength Rules In the American and Australian markets, a cultural history of strong, unfiltered smoking means that consumers often choose Reds for bold taste and a substantial throat hit

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