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Additionally, it is the first Japanese cigarette to use the new trimming manufacturing process, which removes any bitterness by flash heating the finely cut tobacco leaves

[162] [163] Consumer Information Network (CIN) in Kenya issued a report titled Tobacco Industry Index 2020 exposing tobacco industry interference under the following themes: involvement in policy development, corporate social responsibility, tax regime, unnecessary interaction, lack of transparency and conflict of interest

I hear this a lot

This was a conscious decision by Juul co-founder James Monsees, they wrote, arguing that Stanford's extensive database of around 50,000 old cigarette ads had been "quite useful" to the Juul team in creating the design of its ads