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Particularly notable was Lucky Strikes weight loss ad campaign featuring Amelia Earhart that included the tagline, For a slender figurereach for a lucky instead of a sweet. However, the candy industry received such campaigns personally, thus spurring a PR war among the two

These variations help consumers choose their desired level of nicotine strength and tar content, although actual nicotine levels can still fluctuate within each category

Staying active helps reduce the urge

The survey also showed that while current and former tobacco users expressed lower levels of support, at least a quarter of current smokers and at least half of former smokers supported the policy options