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In most markets, you'll need to make an initial investment in the IQOS device before you can use HEETS, which typically costs between $80 to $130

The better way to harmonize the idea of an objective standard with the idea of what consumers actually believe (which the court seems to think of as subjective on an individual basis) is the venerable concept of a substantial number of reasonable consumers. The fact that a substantial component of the customer base is deceived is evidence that their conclusions are reasonable (as opposed to idiosyncratic), and objective things can be said about the aggregate of consumers.] Likewise, even if the menthol representations werent inherently misleading, they were plausibly in fact misleading

However, as the demand for traditional cigarettes declines in many markets over health concerns and regulations, BAT is investing heavily in its "new categories" segment, which includes products such as vapor products, heated tobacco, and oral nicotine

Why were you tested