Ballantyne David - Relationship Marketing - Paperback Retirement Label: INSIDEOUTMUSIC

Label: INSIDEOUTMUSIC

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Ballantyne David - Relationship Marketing - Paperback Retirement Label: INSIDEOUTMUSICBinding: Paperback Description: Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field.