Smith Andrew (Nottingham University Business School Uk) - Consumer Behaviour And Analytics - Paperback 6 Discs Label: Contuse

Smith Andrew (Nottingham University Business School Uk) - Consumer Behaviour And Analytics - Paperback 6 Discs Label: ContuseBinding: Paperback Description: Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data machine learning and AI this key text reviews the issues research and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and merge this with insight from extant research to inform knowledge driven decision making. Adopting a practical and

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