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Chishti Zarrar - Gamification Marketing For Dummies - Paperback BEYOND BEFORE Difficult as these notions mayBinding: Paperback Description: Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data. Games are fun! That's why gamification is so successful customers will jump at the chance