Macrury Iain - Advertising - Paperback Regulation Of Medicines & Medical Devices Author(s): Russell Jared

Author(s): Russell Jared

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Macrury Iain - Advertising - Paperback Regulation Of Medicines & Medical Devices Author(s): Russell JaredBinding: Paperback Description: Advertising once seen as 'the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture. Iain Mac Rury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can