Lee Nancy R. (University Of Washington Seattle Wa) - Good Works! Marketing And Corporate Initiatives That Build A Better World. And The Bottom Line - Hardcover R&B/Soul Liberty of London's patterned print

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Lee Nancy R. (University Of Washington Seattle Wa) - Good Works! Marketing And Corporate Initiatives That Build A Better World. And The Bottom Line - Hardcover R&B/Soul Liberty of London's patterned printBinding: Hardcover Description: Businesses can do well by doing good Kotler Hessekiel and Lee show you how! Marketing guru Philip Kotler cause marketing authority David Hessekiel and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Title: Good Works! Marketing And Corporate Initiatives That Build A Better World. And