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Peitz Martin (Universitat Mannheim Germany) - The Economics Of Platforms Concepts And Strategy - Paperback Crime & Mystery Fiction (Children's / Teenage) Find out how to transformBinding: Paperback Description: Digital platforms controlled by Alibaba Alphabet Amazon Facebook Netflix Tencent and Uber have transformed not only the ways we do business but also the very nature of people's everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network effects. The authors use short