Gamechangers and Rainmakers AC25 or mistaken for something else

or mistaken for something else entirely

learning to love and value the self

deeply informed book which takes us from familiar places into strange worlds

if only you look properly… “I am going to sing a song

Gamechangers and Rainmakers AC25 or mistaken for something elseGamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion dollar global business. Starting in the playing fields of Harrow, the book moves swiftly into the 1960s and on to 1980, by which time the Olympics had become toxic and English football was in trouble. We learn about the rainmakers who turned the fortunes of both around. In 1984, sports marketing soared to new heights with the success of the LA