mascot of kool cigarettes Mid-1940's Cigarette Carton Willie the Penguin As some have pointed out,

As some have pointed out, it's odd that a generic "Mr Cig" is promoting cigarettes, when it was a heavily branded industry with it's own branded mascots such as the Kool Penguin ( kool cigarette mascot Willie the KOOL Penguin: History Classic KOOL menthol cigarettes employed a cartoon penguin mascot for three decades, beginning in the early 1930s. However, it is unlikely that the penguin was the primary focus of attention in The History of Cartoon Cigarette Advertising Mascot Snapshot YouTube

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