Coca-Cola New Coke (1985-1990) Models on Display:"New Coke" Can Motorola Talkabout

Motorola Talkabout

the system was a masterclass in analog minimalism

It featured a prominent digital screen that showed the tape's location and highlighted "special instructions" left by the speaker

launched in 1982

Coca-Cola New Coke (1985-1990) Models on Display:"New Coke" Can Motorola Talkabout"New Coke" New Coke, officially launched on April 23, 1985, remains the most famous cautionary tale in marketing history, representing a high stakes attempt by Coca Cola to reclaim market share from a surging Pepsi. Driven by massive corporate market research and nearly 200,000 blind taste tests that suggested consumers preferred a sweeter, smoother profile, CEO Roberto Goizueta took the radical step of discontinuing the original 99 year old formula