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Every European country has been exposed to widespread cigarette consumption for at least the last 50 years, with only Norway having recorded consumption below 1400 cigarettes per adult per year and the average country consuming over 2000 cigarettes per adult per year in 1970 (figure 1).19 20 This suggests that the LCP model would predict that all European countries should have transitioned to a stage of gradually decreasing tobacco consumption since this time.4 The European region also offers the most reliable and fully collected longitudinal tobacco consumption data of any region in the world.19 20 Finally, the 41 countries or former countries for which data are available have experienced very different social, political and economic determinants of tobacco consumption over the last half century.10 21 In this study, we leverage a previous systematic collection and quality appraisal of national cigarette consumption data from 1970 to 201519 20 to produce two analytical products for the empirical study of international tobacco control