Plain packaging in India wouldremove appealing packaging of tobacco products, misleading descriptors would not be allowed and would help move in the direction of having standardize packs, so as to make PHWs visible enough for the consumers. One crucial consideration when it comes to implementing plain packaging legislation is the potential for substantial legal action undertaken against India by the tobacco industry
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They have the right lawyer (a former solicitor general), and they are clearly right that a flavor ban is a product standard, and only the FDA can issue product standards. I think the weakness in [the applicants] position, they continued, is that arguably this is simply an outright sales ban on a product (menthol cigarettes) that has not been authorized by the FDA, and the action could in theory be upheld on that ground. Photograph by Wil540 via Wikimedia Commons/Creative Commons 4.0 The Influence Foundation, which operates Filter , has received grants from Reynolds American, Inc
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