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There is very little documentation of what Bernays actually did during WWI, but unlike his predecessor Ivy Lee, Bernays was all about promoting himself as much as his clients, and he spun a narrative for decades that he was integral to the Committee's success.Bernays and Lee represent two archetypes that we see over and over again in PR history, with Lee preferring to operate behind the scenes and Bernays seeing value in being as visible himself as his clients were

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From the Editor's Desk CrackBerry Kevin has Returned from the Future with All The QWERTYs Be sure to watch the Retro Chatter podcast where @CrackBerryKevin debriefs on his recent trip to China where he met with all the players in the QWERTY device space