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When they do a policy costing they explicitly take into account the elasticity because they have to make a judgment about what this relative increase in the prices of tobacco means for the demand of tobacco, Vass said

#PSX #KhyberTobacco #KHTC #KTG #CorporateUpdate #PakistanStockExchange #BusinessNews #Investing #StockMarket To view or add a comment, sign in Khyber Tobacco Company Limited (KHTC) has initially entered into a Memorandum of Understanding (MoU) with KT&G Corporation, Republic of Korea, for the grant of a royalty license in respect of KT&G's cigarette brand "Pine Passion Sky." The MoU will be followed by a formal agreement on the proposed licensing arrangement, under which KHTC intends to manufacture and/or market the "Pine Passion Sky" brand in Pakistan and other mutually agreed territories, subject to execution of definitive agreements, regulatory approvals, and customary commercial conditions

SEIKATSU EISEI (Journal of Urban Living and Health Association)