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Philip Morris International, the worlds biggest multinational tobacco company, is drastically misleading consumers about the amount of nicotine in its range of Iqos heated tobacco products, developed by the company as a better alternative to cigarettes

Flash Mob Everyones seen the T-Mobile dancing flash mob ads why not stage an anti smoking flash mob outside your centre or even in your local high street for ideas and examples see: You could research figures for deaths & serious illnesses in your area and find a way to present those in a flash mob format Make your choice video Have a look at the Metropolitan Polices Choose Your Ending campaign This uses a series of youtube videos that have used annotations to give you a choice as to where the story should go

There are various vape kits and starter kits designed specifically to help you quit smoking, including pod kits, vape pens, and cigalikes

Tobacco companies have strategically and aggressively targeted the Black community with menthol cigarettes for decades, including giving away free samples and placing more advertising in predominantly Black neighborhoods, appropriating culture in marketing, and sponsoring events such as jazz and hip-hop festivals