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Miller Professor of Communication at the Annenberg School, says that these phrases and words can activate beliefs about the brand that are not specifically discussed in the ads themselves, ultimately misleading consumers. While other studies have been conducted about the marketing of NAS cigarettes, this study is one of the first with a rigorous experimental design, allowing for evidence that shows a causal connection between NAS advertising and consumer beliefs

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One of Gen Xs most successful fashion inventions was the boot tuck, wrote British Vogue s Daniel Rodgers earlier this year, adding that enough time has passed for the look to return, too

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