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11 radical ads that captured the '90s CNN Joe Camel was more than just a mascothe was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for Early 90s Cigarette Advertising Before influencer marketing, there was Joe Camel one of the most recognizable (and controversial) ad campaigns of the 90s. Created by R. J. Reynolds Tobacco Company, the cartoon camel became a symbol

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