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Toasting on the other hand was faster and more efficient and when the toasting was complete the leaves would crumble easily yet be moist enough so that the burning would be slowed

In fact, vapers and smokers even have a term for this practice, retrohaling, which is sometimes encouraged as a means of extracting as much flavor as possible from each puff

Even among current smokers who are interested in using IQOS to help them quit, public health benefit hinges on whether quit intentions translate into actual smoking cessation over time

31 include companies in the tobacco industry, the Howard Jarvis Taxpayers Association, and the Republican Party of California