According to internal documents disclosed in the course of litigation in recent years and revealed by a team of researchers, led by the Mayo Clinic and published in 2008 by the Public Library of Science Medicine cigarette makers launched a multifaceted strategy for undermining the adoption of restrictions. [Source: Evan Osnos, The New Yorker website, March 25, 2011] According to a 1999 internal report, BAT (British American Tobacco) tried to divert attention away from smoking, by pouring money into emphasizing the threats of liver disease, Evan Osnos wrote on The New Yorker website

However, until Congress decides, if ever, that an total ban is both necessary and enforceable, adults who have been thoroughly informed of the dangers of cigarette smoking will have to decide for themselves whether they want to accept the risks involved. In this commentary recorded in 2022, Alan Blum, MD, shows the final cigarette advertisement published in The Times , fully 35 years after publication of the Surgeon Generals report that implicated cigarette smoking as a principal cause of lung cancer and other diseases
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