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For heavy smokers looking to transition away from traditional cigarettes, choosing the right e-cigarette can be the difference between success and failure

In a new study published in the journal Chemosensory Perception , researchers found that smoking causes permanent structural changes to the tongue, degrading the taste buds capacity to detect signature bitter flavours of our favourite caffeinated beverage

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The use of testimonial images, they write in the study, may help to minimize how vulnerable the next iteration of warning labels in the United States are to legal challenges based on the factual nature of the messages. Besides warning labels, previous studies have shown that plain packaging (no glitter, no branding all packs look the same) can also curb smoking.