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While some studies, those cited by AVI, talk about e-cigarettes being less addictive due to reduced quantities of nicotine present in them than in conventional cigarettes, more research suggests that promulgating e-cigarettes as a safe alternative to smoking could normalise the habit amongst teens

Philip Morris continues to manipulate the evidence and play with numbers The tobacco industry, with its long tradition of scientific manipulation and lies (it denied until the 1990s that cigarettes were addictive) [35], couldnt miss such a great opportunity to fund studies aimed at exploiting this myth in order to promote themselves and sell more products

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