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Joe Camel was introduced by R.J. Reynolds in 1987 to revitalize the Camel cigarette brand. The suave, sunglass wearing mascot was incredibly successful but highly controversial. A landmark 1991 study revealed that Joe Sold at Auction: CAMEL CIGARETTES WHERE A MAN BELONGS SIGN Camel Cigarettes and the Naked Man in the Logo The Rise and Fall of Joe Camel, The Cartoon Who Encouraged Kids to Smoke YouTube
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