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Though Lucky Strike dabbled in radio programming early on, they made a more prominent entrance into television sponsorship with Lord & Thomass Your Hit Parade and the "Jack Benny Program."

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[8] In 2001, as with legislation restricting tobacco sponsorship in Hong Kong, the tournament sponsorship was proven to be controversial, when its official logo was altered to include the logo of Perrier, causing anti-smoking campaigners to claim that the organizers exploited a loophole in its sponsorship clause

Bidding may be conducted in multiple rounds, and in a round robin fashion, and methods or combinations may be eliminated until the final method or grouping yielding the highest aggregate Purchase Price is determined