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and (iii) associated with increased motivation to quit smoking.2 Pictorial labels are also more effective at raising awareness of the health effects of smoking in areas with low literacy rates.2 However, a study on the effectiveness of Canadian warning labels shines light on the big issue of whether or not people stop to read and think about the warning labels, as people who do so are the ones who are significantly more likely to either quit, attempt to quit, or reduce their smoking.3 Another issue that is often brought up is the defensive and avoidant behavior that pictorial images may elicit, but in reality, such reactions are actually indicators of positive impact caused by the presence of graphic images.2 Resources: 1