british american tobacco vape brings back company alum for CFO BAT's E-Cigarette Vuse Gets FDA

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Some, like Altria, bought into existing companies.[36] Others, like Philip Morris, have announced their ambition for more than two-thirds of their total net revenues to come from smoke-free products by 2030.[37] The companys 2024 full-year results showed that their smoke-free business accounted for 40% of their total net revenues, but it should be noted, of course, that the other 60% still came from their combustible products.[38] it is now possible for people to consume nicotine without having to risk the disease and mortality associated with the combustion of tobacco It is extremely unfortunate that, after decades of justifiable mistrust in the tobacco industry, many in public health are now as much in denial of the efficacy of safer nicotine products as the industry was in denying the health risks of smoking

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The thinking being that they should be encouraged to take nicotine in a safer form rather than to smoke it