tobacco in hinduism Hindu Sadhu Smoking Chillum of Weed This World No-Tobacco Day, The

This World No Tobacco Day, The Hindu didn't just deliver the news. They delivered a wake up call. In Chennai, the newspaper came rolled like a giant cigarette a haunting reminder that with every drag Ogilvy and The Hindu are making me roll cigarettes. It's for The Hindu's World No Tobacco Day campaign, where today's newspaper comes wrapped in a cigarette like sleeve that reads: An average On World No Tobacco Day, The Hindu, in collaboration with Ogilvy India, launched a striking campaign that went beyond traditional awareness. In select areas of Chennai, the morning newspaper arrived rolled like Maha Shivaratri: Devotees celebrate the god Shiva in one of the most important Hindu festivals IBTimes UK

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