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The UK experience adds further evidence that when appropriate, acceptable [nicotine products], such as vapes, are made accessible and affordable, those who smoke will make the choice to switch to them in increasing numbers. Avoiding moral panics It added that while this was a consumer-driven phenomenon, the UK government had played a role by both publishing science on the safety of vaping relative to smoking as well as endorsing and promoting their use as a smoking-cessation tool

According to Public Health England, using a vape kit is around 95% less harmful than smoking

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