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For example, the companies campaigns to discourage health regulators from acting on the Royal Society of Canadas 1989 report, Tobacco, Nicotine, and Addiction, included a group letter, stating: We regard the Royal Society report as a political document, not a credible scientific review, and we look upon any attempt to brand six million Canadians who choose to smoke as "addicts as insulting and irresponsible. Similarly, the Philip Morris Spokespersons Guide coached staff to attack the scientific evidence of addiction

Criticism centred around the notion that he represents the country, especially after he had captioned the pic writing, " Bachpan kaali raaton mein or jawani kaale kaamo mein "

The exhibition also highlights examples of cigarette marketing aimed at teenagers and children

Samuelson appeared haggard